{"id":8762,"date":"2025-09-09T16:19:55","date_gmt":"2025-09-09T14:19:55","guid":{"rendered":"https:\/\/2025.bto.travel\/?post_type=speakers&#038;p=8762"},"modified":"2025-09-09T16:20:00","modified_gmt":"2025-09-09T14:20:00","slug":"ian-inhyuk-song","status":"publish","type":"speakers","link":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/","title":{"rendered":"Ian Inhyuk Song"},"content":{"rendered":"<p>Founder &amp; CEO, Realworld (Uniquegood Company)<\/p>\n<p>Ian is the founder and CEO of Realworld, a playable content platform leading the future of Location-Based Entertainment (LBE). Realworld turns everyday spaces into immersive playgrounds with AR, GPS, NFC, AI chatbots, and IoT, giving people engaging roles and stories to live inside.<\/p>\n<p>The platform has made even small indoor venues into landmarks with over 100,000 yearly visitors and expanded to 100+ outdoor regions with local story-based tourism. Named an MZ megatrend in Korea, it set a Guinness World Record in 2024 for the world\u2019s largest scavenger hunt and has surpassed 4 million plays.<\/p>\n<p>To empower creators, he launched Realworld Studio, a no-coding tool making content creation as easy as Roblox. Already 15,000 creators are active nationwide. Since September, new AI features\u2014covering story, images, music, and game elements\u2014have cut production from months to a single day.<\/p>\n<p>Driven to turn cities and historic sites into theme parks and make participants the heroes, Ian is pioneering the future of LBE, blending digital and physical worlds to inspire and connect people everywhere.<\/p>\n","protected":false},"author":4,"featured_media":8763,"template":"","class_list":["post-8762","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"Uniquegood company","email":"storm@uniquegood.biz","ruolo":"CEO","bidir_speaker_event":"","social_linkedin":"https:\/\/www.linkedin.com\/in\/inhyuksong","ordinamento":"Song","modalita_partecipazione":"In presenza"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ian Inhyuk Song - BTO2026 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ian Inhyuk Song - BTO2026 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Founder &amp; CEO, Realworld (Uniquegood Company) Ian is the founder and CEO of Realworld, a playable content platform leading the future of Location-Based Entertainment (LBE). Realworld turns everyday spaces into immersive playgrounds with AR, GPS, NFC, AI chatbots, and IoT, giving people engaging roles and stories to live inside. The platform has made even small &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO2026 | Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T14:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/09\/Ian_Inhyuk-Song-squaresize.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"686\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/\",\"url\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/\",\"name\":\"Ian Inhyuk Song - BTO2026 | Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2025.bto.travel\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Ian_Inhyuk-Song-squaresize.jpg\",\"datePublished\":\"2025-09-09T14:19:55+00:00\",\"dateModified\":\"2025-09-09T14:20:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2025.bto.travel\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Ian_Inhyuk-Song-squaresize.jpg\",\"contentUrl\":\"https:\\\/\\\/2025.bto.travel\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Ian_Inhyuk-Song-squaresize.jpg\",\"width\":686,\"height\":686},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/speaker\\\/ian-inhyuk-song\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/2025.bto.travel\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speaker\",\"item\":\"https:\\\/\\\/2025.bto.travel\\\/speaker\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ian Inhyuk Song\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/#website\",\"url\":\"https:\\\/\\\/2025.bto.travel\\\/\",\"name\":\"BTO2026 | Be Travel Onlife\",\"description\":\"BTO 2026: 10-11 november 2026 \u2022 Stazione Leopolda, Florence\",\"publisher\":{\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2025.bto.travel\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/#organization\",\"name\":\"BTO2026 | Be Travel Onlife\",\"url\":\"https:\\\/\\\/2025.bto.travel\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2025.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\\\/\\\/2025.bto.travel\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO2026 | Be Travel Onlife\"},\"image\":{\"@id\":\"https:\\\/\\\/2025.bto.travel\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BTO.Official\\\/\",\"https:\\\/\\\/x.com\\\/BTO_travel\",\"https:\\\/\\\/www.instagram.com\\\/bto_betravelonlife\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/BTOOfficialVideo\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bto-be-travel-onlife\\\/mycompany\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ian Inhyuk Song - BTO2026 | Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/","og_locale":"en_US","og_type":"article","og_title":"Ian Inhyuk Song - BTO2026 | Be Travel Onlife","og_description":"Founder &amp; CEO, Realworld (Uniquegood Company) Ian is the founder and CEO of Realworld, a playable content platform leading the future of Location-Based Entertainment (LBE). Realworld turns everyday spaces into immersive playgrounds with AR, GPS, NFC, AI chatbots, and IoT, giving people engaging roles and stories to live inside. The platform has made even small &hellip; Continued","og_url":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/","og_site_name":"BTO2026 | Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2025-09-09T14:20:00+00:00","og_image":[{"width":686,"height":686,"url":"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/09\/Ian_Inhyuk-Song-squaresize.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/","url":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/","name":"Ian Inhyuk Song - BTO2026 | Be Travel Onlife","isPartOf":{"@id":"https:\/\/2025.bto.travel\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/#primaryimage"},"image":{"@id":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/#primaryimage"},"thumbnailUrl":"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/09\/Ian_Inhyuk-Song-squaresize.jpg","datePublished":"2025-09-09T14:19:55+00:00","dateModified":"2025-09-09T14:20:00+00:00","breadcrumb":{"@id":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/#primaryimage","url":"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/09\/Ian_Inhyuk-Song-squaresize.jpg","contentUrl":"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/09\/Ian_Inhyuk-Song-squaresize.jpg","width":686,"height":686},{"@type":"BreadcrumbList","@id":"https:\/\/2025.bto.travel\/en\/speaker\/ian-inhyuk-song\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2025.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Speaker","item":"https:\/\/2025.bto.travel\/speaker\/"},{"@type":"ListItem","position":3,"name":"Ian Inhyuk Song"}]},{"@type":"WebSite","@id":"https:\/\/2025.bto.travel\/#website","url":"https:\/\/2025.bto.travel\/","name":"BTO2026 | Be Travel Onlife","description":"BTO 2026: 10-11 november 2026 \u2022 Stazione Leopolda, Florence","publisher":{"@id":"https:\/\/2025.bto.travel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2025.bto.travel\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2025.bto.travel\/#organization","name":"BTO2026 | Be Travel Onlife","url":"https:\/\/2025.bto.travel\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2025.bto.travel\/#\/schema\/logo\/image\/","url":"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO2026 | Be Travel Onlife"},"image":{"@id":"https:\/\/2025.bto.travel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":8774,"slug":"ian-inhyuk-song","post_title":"Ian Inhyuk Song","href":"https:\/\/2025.bto.travel\/ian-inhyuk-song\/"}],"_links":{"self":[{"href":"https:\/\/2025.bto.travel\/en\/wp-json\/wp\/v2\/speakers\/8762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2025.bto.travel\/en\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/2025.bto.travel\/en\/wp-json\/wp\/v2\/types\/speakers"}],"author":[{"embeddable":true,"href":"https:\/\/2025.bto.travel\/en\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2025.bto.travel\/en\/wp-json\/wp\/v2\/media\/8763"}],"wp:attachment":[{"href":"https:\/\/2025.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=8762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}