{"id":854,"date":"2022-09-13T12:42:49","date_gmt":"2022-09-13T10:42:49","guid":{"rendered":"https:\/\/2025.bto.travel\/milestones-bto\/"},"modified":"2025-05-12T10:20:00","modified_gmt":"2025-05-12T08:20:00","slug":"the-long-journey-of-bto","status":"publish","type":"page","link":"https:\/\/2025.bto.travel\/en\/the-long-journey-of-bto\/","title":{"rendered":"History of BTO"},"content":{"rendered":"\n<p>BTO \u2013 acronym for Buy Tourism Online &#8211; was founded in <strong>2008<\/strong> to offer tour operators, especially those involved in hospitality, <strong>two days of conferences<\/strong> on how the Internet has radically changed the way people buy their travel.<\/p>\n\n\n\n<p>Revisiting past editions of BTO is like watching a documentary on how travel has changed and how technological innovation has radically changed the way of relating between supply and demand: by the tourist who equips him\/herself with new tools to search for, evaluate and book tourist services, by the Tourist Destinations that preside over the web and social networks to inspire potential visitors, by the offer of tourist products and services that have found new channels of distribution.<\/p>\n\n\n\n<p>Over the years, BTO has opened up to new audiences: from the Governance of Tourist Destinations, to those who study and do research, to those who are working or will be working in tourism, to those involved in marketing, to information communication technology companies.<\/p>\n\n\n\n<p>From a predominantly regional event, it has been gaining more and more national relevance since its second edition, becoming a point of reference, thanks to its recognized scientific rigor, its themes that are always up-to-date and to its unconventional mood.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/bto2024-hero-1024x683.jpg\" alt=\"\" class=\"wp-image-6296 size-full\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/bto2024-hero-1024x683.jpg 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/bto2024-hero-300x200.jpg 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/bto2024-hero-768x512.jpg 768w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/bto2024-hero-1536x1024.jpg 1536w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/bto2024-hero.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>BALANCE: AI CONFLUENCE IN TRAVEL<\/strong><br><a href=\"https:\/\/2024.bto.travel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewind BTO2024<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/09\/BTO2023-sapiens-1024x576.jpg\" alt=\"\" class=\"wp-image-4007 size-full\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/09\/BTO2023-sapiens-1024x576.jpg 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/09\/BTO2023-sapiens-300x169.jpg 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/09\/BTO2023-sapiens-768x432.jpg 768w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/09\/BTO2023-sapiens-1536x864.jpg 1536w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/09\/BTO2023-sapiens.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>SAPIENS \u2022 HUMANS MEET AI<\/strong><br><a href=\"https:\/\/2023.bto.travel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewind BTO2023<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"360\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/05\/metatourism-bto.jpg\" alt=\"\" class=\"wp-image-3540 size-full\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/05\/metatourism-bto.jpg 820w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/05\/metatourism-bto-300x132.jpg 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2023\/05\/metatourism-bto-768x337.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>METATOURISM<\/strong><br><a href=\"https:\/\/2022.bto.travel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewind BTO2022<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2021.png\" alt=\"\" class=\"wp-image-248 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>NEW FRICTIONLESS WORLD<\/strong><br><a href=\"https:\/\/2021.bto.travel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewind BTO2021<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2020.jpg\" alt=\"\" class=\"wp-image-247 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>TRAVEL ONLIFE<br><\/strong><a href=\"https:\/\/2020.buytourismonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewind BTO2020<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2019.jpg\" alt=\"\" class=\"wp-image-246 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>RIGHT HERE. RIGHT NOW.<\/strong><br><a href=\"https:\/\/11.buytourismonline.com\/\">Rewind <\/a><a href=\"https:\/\/11.buytourismonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BTO2019<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2017.jpg\" alt=\"\" class=\"wp-image-245 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MIND the GAP<\/strong><br><a href=\"https:\/\/2017.buytourismonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewind BTO2017<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2016.jpg\" alt=\"\" class=\"wp-image-244 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><strong>WHY!<\/strong><\/strong><br><a href=\"http:\/\/2016.buytourismonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewind BTO2016<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2015.png\" alt=\"\" class=\"wp-image-242 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><strong>SYNCHRONICITY<\/strong><\/strong><br><a rel=\"noreferrer noopener\" href=\"http:\/\/2015.buytourismonline.com\/\" target=\"_blank\">Rewind BTO2015<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2014.png\" alt=\"\" class=\"wp-image-239 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MIND the GAP<\/strong><br><a rel=\"noreferrer noopener\" href=\"http:\/\/2014.buytourismonline.com\/\" target=\"_blank\">Rewind BTO2014<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/bto2013.png\" alt=\"\" class=\"wp-image-235 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>.ITisYOU &gt;&gt;&gt; .ITisME<\/strong><br><a rel=\"noreferrer noopener\" href=\"http:\/\/2013.buytourismonline.com\/\" target=\"_blank\">Rewind BTO2013<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BTO \u2013 acronym for Buy Tourism Online &#8211; was founded in 2008 to offer tour operators, especially those involved in hospitality, two days of conferences on how the Internet has radically changed the way people buy their travel. Revisiting past editions of BTO is like watching a documentary on how travel has changed and how &hellip; <a href=\"https:\/\/2025.bto.travel\/en\/the-long-journey-of-bto\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-854","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History of BTO - BTO2026 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2025.bto.travel\/en\/the-long-journey-of-bto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History of BTO - BTO2026 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"BTO \u2013 acronym for Buy Tourism Online &#8211; was founded in 2008 to offer tour operators, especially those involved in hospitality, two days of conferences on how the Internet has radically changed the way people buy their travel. 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