{"id":850,"date":"2022-08-23T14:41:42","date_gmt":"2022-08-23T12:41:42","guid":{"rendered":"https:\/\/2025.bto.travel\/home\/"},"modified":"2026-03-30T09:31:36","modified_gmt":"2026-03-30T07:31:36","slug":"home","status":"publish","type":"page","link":"https:\/\/2025.bto.travel\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-cover alignwide\" style=\"padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;min-height:425px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-13144 size-large\" alt=\"\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2026\/02\/bto2025-pic4-1024x683.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2026\/02\/bto2025-pic4-1024x683.jpg 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2026\/02\/bto2025-pic4-300x200.jpg 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2026\/02\/bto2025-pic4-768x512.jpg 768w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2026\/02\/bto2025-pic4.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-bto-black-background-color has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-line-height-48 flex-fill has-white-color has-text-color has-xxx-large-font-size\"><strong>BTO 2026<br>10-11 November<br>Stazione Leopolda, Florence<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons flex-fill is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-background-color has-background wp-element-button\" href=\"https:\/\/2025.bto.travel\/en\/bto-be-travel-onlife\/\" style=\"border-radius:35px\">Discover BTO<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column br-24 has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-4ac6093fe441e90e6671573b6841f507 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;flex-basis:33.33%\">\n<div class=\"wp-block-group d-flex flex-column h-100 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-x-small-font-size\">BTO 2025<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BTO Rewind<\/strong><\/h3>\n\n\n\n<p>Rewatch the panel videos and content from BTO 2025, now available to everyone.<\/p>\n\n\n\n<div class=\"wp-block-buttons mt-auto is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-bto-black-background-color has-background wp-element-button\" href=\"https:\/\/2025.bto.travel\/programma\/\">Rewatch BTO 2025<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column hidden-row is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-cover alignwide\" style=\"padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;min-height:425px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" class=\"wp-block-cover__image-background wp-image-12814 size-large\" alt=\"\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/11\/BTO-2025-1024x536.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/11\/BTO-2025-1024x536.jpg 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/11\/BTO-2025-300x157.jpg 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/11\/BTO-2025-768x402.jpg 768w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/11\/BTO-2025.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-bto-black-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-x-small-font-size\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-line-height-48 flex-fill has-white-color has-text-color has-xxx-large-font-size\" style=\"font-style:normal;font-weight:500\"><strong>BTO 2025<br>11-12 November<br>Stazione Leopolda, Florence<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-buttons flex-fill is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-primary-background-color has-background wp-element-button\" href=\"https:\/\/2025.bto.travel\/en\/bto-be-travel-onlife\/\" style=\"border-radius:35px\">Discover BTO<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Institutional partners<\/h4>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile no-border-radius partner-icons is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"64\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/Regione-Toscana-Logo.png\" alt=\"\" class=\"wp-image-183\" style=\"width:226px;height:64px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"64\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/Camera-Commercio-Firenze-Logo.png\" alt=\"\" class=\"wp-image-185\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"177\" height=\"50\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/Toscana-Promozione-Turistica-Logo.png\" alt=\"\" class=\"wp-image-186\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"66\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/PromoFirenze-Logo.png\" alt=\"\" class=\"wp-image-187\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"187\" height=\"61\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2022\/09\/Fondazione-Sistema-Toscana-Logo.png\" alt=\"\" class=\"wp-image-188\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hidden-row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-cf25e3cc wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 bto-home-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/2025.bto.travel\/en\/bto-be-travel-onlife\/\"><span class=\"order-1 order-lg-0 flex-grow-1 ms-4 ms-lg-auto\">Discover<br>BTO<\/span><br><br><span class=\"material-symbols-outlined md-36\"> verified <\/span><br><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-cf25e3cc wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 bto-home-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/2025.bto.travel\/en\/expo-area\/\" rel=\"noopener\"><span class=\"order-1 order-lg-0 flex-grow-1 ms-4 ms-lg-auto\">Expo Area<br>BTO 2025<\/span><br><br><span class=\"material-symbols-outlined md-36\"> fast_forward <\/span><br><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-cf25e3cc wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 bto-home-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/2025.bto.travel\/en\/why-participate\/\"><span class=\"order-1 order-lg-0 flex-grow-1 ms-4 ms-lg-auto\">Why<br>participate<\/span><br><br><span class=\"material-symbols-outlined md-36\">loyalty<\/span><br><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-cf25e3cc wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 bto-home-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/2025.bto.travel\/en\/become-partner\/\"><span class=\"order-1 order-lg-0 flex-grow-1 ms-4 ms-lg-auto\">Become a<br>Partner<\/span><br><br><span class=\"material-symbols-outlined md-36\">group<\/span><br><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading mb-3 hidden-row\">Last news<\/h4>\n\n\n\n<div class=\"wp-block-columns hidden-row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.6%\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-17361a50 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-8042 post type-post status-publish format-standard has-post-thumbnail hentry category-bto2024-en\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/2025.bto.travel\/en\/destination-for-all-carmen-bizzarri\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/11\/destination-for-allbizzari.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Destination for All: A Contribution by Carmen Bizzarri\" style=\"object-fit:cover;\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/11\/destination-for-allbizzari.png 1200w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/11\/destination-for-allbizzari-300x157.png 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/11\/destination-for-allbizzari-1024x536.png 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/11\/destination-for-allbizzari-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-11-11T13:07:49+02:00\">11 November<\/time><\/div>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/2025.bto.travel\/en\/category\/bto2024-en\/\" rel=\"tag\">BTO2024<\/a><\/div>\n\n<h2 class=\"mt-2 wp-block-post-title\"><a href=\"https:\/\/2025.bto.travel\/en\/destination-for-all-carmen-bizzarri\/\" target=\"_self\" >Destination for All: A Contribution by Carmen Bizzarri<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The Panel &#8220;Destination for All: Accessibility, Inclusion and Digital Innovation to Make Travel Open and Welcoming for All&#8221; has the ambitious goal of connecting the various European destination&#8230; <\/p><\/div>\n<\/li><li class=\"wp-block-post post-7586 post type-post status-publish format-standard has-post-thumbnail hentry category-bto2024-en\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/2025.bto.travel\/en\/programma-bto2024-topic-destination\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/3.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The 2024 BTO Programme: Topic Destination\" style=\"object-fit:cover;\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/3.png 1200w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/3-300x157.png 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/3-1024x536.png 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/3-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-11-04T11:21:00+02:00\">04 November<\/time><\/div>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/2025.bto.travel\/en\/category\/bto2024-en\/\" rel=\"tag\">BTO2024<\/a><\/div>\n\n<h2 class=\"mt-2 wp-block-post-title\"><a href=\"https:\/\/2025.bto.travel\/en\/programma-bto2024-topic-destination\/\" target=\"_self\" >The 2024 BTO Programme: Topic Destination<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Exploring the Future of Sustainable and Human Tourism. Curated by Emma Taveri, the Destination section presents success stories and key-note speakers to reflect on current trends&#8230; <\/p><\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div id=\"mainsponsor-box\" style=\"text-align:center;\">\n\t<h3 class=\"mb-2\">Main Partner<\/h3>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/09\/tour-espana-main-sponsor.jpg\" style=\"width:100%; margin-bottom:10px;\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hidden-row is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n<p><\/p>\n\n\n<ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-2fc57c17 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-7587 post type-post status-publish format-standard has-post-thumbnail hentry category-bto2024-en\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/2025.bto.travel\/en\/programme-bto2024-topic-hospitality\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The 2024 BTO Programme: Topic Hospitality\" style=\"object-fit:cover;\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/4.png 1200w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/4-300x157.png 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/4-1024x536.png 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/4-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-10-31T23:25:12+02:00\">31 October<\/time><\/div>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/2025.bto.travel\/en\/category\/bto2024-en\/\" rel=\"tag\">BTO2024<\/a><\/div>\n\n<h2 class=\"mt-2 wp-block-post-title\"><a href=\"https:\/\/2025.bto.travel\/en\/programme-bto2024-topic-hospitality\/\" target=\"_self\" >The 2024 BTO Programme: Topic Hospitality<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Innovation and Challenges of the sector. Coordinated by Nicola Zoppi, the Hospitality sector introduces new solutions and an innovative toolbox for the integration of artificial intelligence. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-6494 post type-post status-publish format-standard has-post-thumbnail hentry category-bto2024-en\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/2025.bto.travel\/en\/interview-angela-lo-giudice\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-BTO24-LoGiudice.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Using AI safely and compliantly. Interview with Angela Lo Giudice\" style=\"object-fit:cover;\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-BTO24-LoGiudice.png 1200w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-BTO24-LoGiudice-300x157.png 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-BTO24-LoGiudice-1024x536.png 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-BTO24-LoGiudice-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-10-21T15:19:18+02:00\">21 October<\/time><\/div>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/2025.bto.travel\/en\/category\/bto2024-en\/\" rel=\"tag\">BTO2024<\/a><\/div>\n\n<h2 class=\"mt-2 wp-block-post-title\"><a href=\"https:\/\/2025.bto.travel\/en\/interview-angela-lo-giudice\/\" target=\"_self\" >Using AI safely and compliantly. Interview with Angela Lo Giudice<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In view of her speech in Florence, we asked her for some previews on current and rapidly evolving topics, such as corporate compliance in the use of artificial intelligence tools. <\/p><\/div>\n<\/li><li class=\"wp-block-post post-6385 post type-post status-publish format-standard has-post-thumbnail hentry category-bto2024-en\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/2025.bto.travel\/en\/the-future-of-e-mail-marketing-interview-alessandra-farabegoli\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-Alessandra-farabegoli-BTO24.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The future of e-mail marketing: interview with Alessandra Farabegoli\" style=\"object-fit:cover;\" srcset=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-Alessandra-farabegoli-BTO24.png 1200w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-Alessandra-farabegoli-BTO24-300x157.png 300w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-Alessandra-farabegoli-BTO24-1024x536.png 1024w, https:\/\/2025.bto.travel\/wp-content\/uploads\/2024\/10\/Blogpost-Alessandra-farabegoli-BTO24-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-10-14T15:07:38+02:00\">14 October<\/time><\/div>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/2025.bto.travel\/en\/category\/bto2024-en\/\" rel=\"tag\">BTO2024<\/a><\/div>\n\n<h2 class=\"mt-2 wp-block-post-title\"><a href=\"https:\/\/2025.bto.travel\/en\/the-future-of-e-mail-marketing-interview-alessandra-farabegoli\/\" target=\"_self\" >The future of e-mail marketing: interview with Alessandra Farabegoli<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">We asked her for a preview of her speech at BTO, on how she sees the evolution of e-mail marketing in the coming years, considering the growing impact of AI. <\/p><\/div>\n<\/li><\/ul><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns center-card is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<style>\n.video-bg {\n  position: relative;\n  overflow: hidden;\n  width: 100%;\n  height: 50vh;\n  border-radius: 24px;\n}\n@media screen and (max-width:781px) {\n .video-bg {\n   position: relative;\n   overflow: hidden;\n   width: 100%;\n   height: 25vh;\n   border-radius: 24px;\n   margin-bottom: 50px;\n   margin-top: 50px;\n }\n}\n\n#bg-video {\n  position: absolute;\n  top: 0;\n  left: 0;\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  z-index: -1;\n}\n.content {\n  position: relative;\n  z-index: 2;\n  color: white;\n  text-align: center;\n  padding-top: 30vh;\n}\n\n<\/style>\n<div class=\"video-bg\">\n  <video autoplay muted loop playsinline preload=\"none\" poster=\"fallback.jpg\" id=\"bg-video\">\n    <source src=\"https:\/\/2025.bto.travel\/wp-content\/themes\/bto22-theme-10\/public\/images\/BTO_2025_main_video.mp4\" type=\"video\/mp4\">\n  <\/video>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div id=\"mainsponsor-box\" style=\"text-align:center;\">\n\t<h3 class=\"mb-2\">Main Partner<\/h3>\n\t\t\t <img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/10\/unica-main-sponsor.jpg\" style=\"width:100%; margin-top:10px;\"><img decoding=\"async\" src=\"https:\/\/2025.bto.travel\/wp-content\/uploads\/2025\/09\/tour-espana-main-sponsor.jpg\" style=\"width:100%; margin-top:10px;\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer d-none d-md-block\"><\/div>\n\n\n\n<div class=\"wp-block-group p-4 p-sm-5 br-24 flex-column flex-lg-row has-white-color has-bto-black-background-color has-text-color has-background is-horizontal is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-34e62f51 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-3\" style=\"font-size:36px;font-style:normal;font-weight:500\">Follow us <\/h2>\n\n\n\n<div class=\"icon-list my-3\"><a href=\"https:\/\/www.facebook.com\/BTO.Official\/\" target=\"_blank\" rel=\"noopener\"><i class=\"bi bi-facebook me-2 me-sm-3\"><\/i><\/a><a href=\"https:\/\/twitter.com\/BTO_travel\" target=\"_blank\" rel=\"noopener\"><i class=\"bi bi-twitter-x mx-2 mx-sm-3\"><\/i><\/a><a href=\"https:\/\/www.instagram.com\/bto_betravelonlife\/\" target=\"_blank\" rel=\"noopener\"><i class=\"bi bi-instagram mx-2 mx-sm-3\"><\/i><\/a><a href=\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\" target=\"_blank\" rel=\"noopener\"><i class=\"bi bi-youtube mx-2 mx-sm-3\"><\/i><\/a><a href=\"https:\/\/it.linkedin.com\/company\/bto-be-travel-onlifebto\" target=\"_blank\" rel=\"noopener\"><i class=\"bi bi-linkedin ms-2 ms-sm-3\"><\/i><\/a><\/div>\n\n\n\n<p style=\"flex-basis:30%\">Follow us on our social channels, stay updated on the latest news and join the conversation #BTO2025<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BTO 2025 BTO Rewind Rewatch the panel videos and content from BTO 2025, now available to everyone. Institutional partners Last news Main Partner Main Partner Follow us Follow us on our social channels, stay updated on the latest news and join the conversation #BTO2025<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-850","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - BTO2026 | Be Travel Onlife<\/title>\n<meta name=\"description\" content=\"BTO 2026: 10-11 november 2026 \u2022 Stazione Leopolda, Florence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2025.bto.travel\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - 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